Abandoned Checkout Recovery is one of the most low-hanging ways for an ecommerce brand to convert more visitors into customers.
What is Abandoned Checkout Recovery ?
When a customer proceeds with to the checkout of an ecommerce website, but does not proceed with the payment, we refer to it as an Abandoned Checkout. Typically the customer enters their contact details in this step, but sometimes they don't end up completing the purchase.
Attempts to recover that checkout and convert it into a sale is called Abandoned Checkout Recovery. And finally, products like DelightChat allow you to automate the abandoned checkout recovery process, thereby freeing up valueable time from manual work and earning more money, especially at scale.
Typically, checkout recovery messages are sent via Email and SMS. Due to the reducing prominence of email & SMS channels, conversion rates have been declining over a long time.
That's where WhatsApp Abandoned Checkout Recovery steps in. With DelightChat, you can send checkout recovery messages using the Official WhatsApp API for Shopify stores.
How is Checkout Recovery different from Abandoned Cart Recovery?
In the case of Abandoned Cart Recovery, the customer on an ecommerce website adds items to their cart, but never proceeds to the Checkout page itself.
Whereas, in the case of Abandoned Checkout Recovery, proceeds with to the checkout of an ecommerce website, but does not proceed with the payment. Abandoned Checkout Recovery Automation is a simple and effective way to remind your customers to complete the purchase, which they abandoned at the checkout step.
Click on this link if you're interested in setting up Abandoned Cart Recovery via WhatsApp for your Shopify store.
Send Abandoned Checkout Recovery Messages via WhatsApp API
If you already have your WhatsApp API access from DelightChat, we can set up your abandoned checkout automation in just 2 minutes!
Step 1: Open DelightChat
Open WhatsApp Marketing > Automations in the app and select the automation from the list.
DelightChat lets you configure up to 2 checkout recovery messages. Typically here is what we recommend:
- Send 1st checkout recovery message between 15-60 minutes of abandoned checkout.
- Send 2nd checkout recovery message between 8-24 hours of the 1st message, if the checkout is still not yet recovered.
Step 2: Configure Message Sending Delay
The minimum time to send the 1st checkout recovery message is 15 minutes. We recommend brands to set it within 60 minutes to maximise chance of conversion.
Step 3: Select Message Template
With DelightChat, you can create WhatsApp message templates according to your requirements, and if they get approved, you can use them anywhere such as the WhatsApp Abandoned Checkout automation.
Feature Alert: Set a dynamic image in abandoned checkout message
You can now set a dynamic image in your abandoned checkout message. Ensure that your message template has a header image.
Continuing on. The DelightChat app also auto-applies default message templates for all our customers, so that you are ready to go as soon as you are live with us.
For instance, we choose to configure the 'Abandoned Checkout CTA with Discount' default template.
In this template, we can configure
- Customer's Name to personalise the message
- Automatic discount code in %, you can manually enter a coupon too
- A CTA button that sends your customer to the Shopify checkout recovery page
Step 4: Configure 2nd checkout recovery message (Optional)
The steps to configure the 2nd message is exactly the same as shown above.
You can set a different sending delay, choose a different message template, include a bigger discount - as per your requirements.
Step 5: Enable WhatsApp Abandoned Checkout Recovery Automation
When you're done configuring this automation, just select the Enable toggle and click the [Save] button.
WhatsApp Abanadoned Checkout Recovery Analytics
Sending checkout recovery messages is one thing. The obvious next step is to look for good conversion rates and ROI.
DelightChat has you covered. We offer detailed analytics such as
- Messages successfully sent, delivered, read
- Orders placed after each checkout recovery message
- Value of orders, directly matched with your Shopify store data via the integration
You can also download the analytics data and analyze it further, such as seeing the exact order IDs that got recovered, phone numbers where the message got delivered or failed etc.
New to DelightChat? Let's get you started with WhatsApp Checkout Recovery. Sign up today!