Abandoned Cart Recovery is one of the most low-hanging ways for an ecommerce brand to convert more visitors into customers.
Typically, cart recovery messages are sent via Email. Due to the reducing prominence of the email channel, conversion rates have been declining over a long time.
That's where WhatsApp Abandoned Cart Recovery steps in. With DelightChat, you can send cart recovery messages using the Official WhatsApp API for Shopify stores.
Send Cart Recovery Messages via WhatsApp API
If you already have your WhatsApp API access from DelightChat, we can set up your abandoned cart automation in just 2 minutes!
If you prefer a text + screenshots guide, read on.
Step 1: Open DelightChat
Open WhatsApp Marketing > Automations in the app and select the automation from the list.
DelightChat lets you configure up to 2 cart recovery messages. Typically here is what we recommend:
- Send 1st cart recovery message between 15-60 minutes of abandoned checkout.
- Send 2nd cart recovery message between 8-24 hours of the 1st message, if the cart is still not yet recovered.
Step 2: Configure Message Sending Delay
The minimum time to send the 1st cart recovery message is 15 minutes. We recommend brands to set it within 60 minutes to maximise chance of conversion.
Step 3: Select Message Template
With DelightChat, you can create WhatsApp message templates according to your requirements, and if they get approved, you can use them anywhere such as the WhatsApp Abandoned Cart automation.
Feature Alert: Set a dynamic image in abandoned cart message
You can now set a dynamic image in your abandoned cart message. Ensure that your message template has a header image.
Continuing on. The DelightChat app also auto-applies default message templates for all our customers, so that you are ready to go as soon as you are live with us.
In this example, we have configured the 'Abandoned Cart CTA with Discount' default template.
In this template, we can configure
- Customer's Name to personalise the message
- Automatic discount code in %, you can manually enter a coupon too
- A CTA button that sends your customer to the Shopify cart recovery page
Step 4: Configure 2nd cart recovery message (Optional)
The steps to configure the 2nd message is exactly the same as shown above.
You can set a different sending delay, choose a different message template, include a bigger discount - as per your requirements.
Step 5: Enable WhatsApp Cart Recovery Automation
When you're done configuring this automation, just select the Enable toggle and click the [Save] button.
WhatsApp Cart Recovery Analytics
Sending cart recovery messages is one thing. The obvious next step is to look for good conversion rates and ROI.
DelightChat has you covered. We offer detailed analytics such as
- Messages successfully sent, delivered, read
- Orders placed after each cart recovery message
- Value of orders, directly matched with your Shopify store data via the integration
You can also download the analytics data and analyze it further, such as seeing the exact order IDs that got recovered, phone numbers where the message got delivered or failed etc.
New to DelightChat? Let's get you started with WhatsApp Cart Recovery. Sign up today!