Which variables can I use in WhatsApp Marketing Automations?

For WhatsApp Marketing, you need to first apply for a message template.

While applying for a message template, in each place that you plan to use dynamic content, such as "Customer First Name", you need to use a variable. These variables are of the format {{1}}, {{2}} and so on.

Now, WhatsApp only wants variable placeholders in the format shown above. But you can then connect these placeholders to actual variables available in the DelightChat system.

Abandoned Cart variables

While configuring the Abandoned Cart Recovery automation, these are the variables available to you.

• {AbandonedCartURL}
• {OrderTotal} -- total value of items in cart
• {CouponCode} -- coupon code generated by DelightChat, if discount option is selected
• {LineItemsInCart} -- actual items in the customer's cart
• {CustomerFirstName}
• {CustomerLastName}
• {CustomerFullName}
• {BrandName}

Order Confirmation variables

Similarly, here are the variables available in the Order Confirmation automation:

• {OrderID}
• {OrderTotal}
• {OrderStatusURL}
• {LineItemsInOrder} -- actual items in customer's order
• {CouponCode} -- coupon code generated by DelightChat, if discount option is selected
• {WebsiteURLWithCouponCode} -- includes a URL of your site with coupon code auto-applied
• {ShippingAddress}
• {PaymentMode} -- returns either of 2 values, Prepaid or COD {OrderNumber} -- the order name from Shopify {AmountPaid} -- amount already paid, useful for partially paid orders {AmountDue} -- amount still to be paid, useful for partially paid and partial COD orders
• {CustomerFirstName}
• {CustomerLastName}
• {CustomerFullName}
• {BrandName}

Order Fulfilment variables

These are the variables in the Order Fulfilment automation:

• {OrderID} {OrderNumber} -- the order name from Shopify
• {OrderStatusURL}
• {OrderTrackingURL}
• {OrderTrackingNumber}
• {LineItemsFulfilled} -- actual items that were part of current fulfilment
• {CouponCode} -- coupon code generated by DelightChat, if discount option is selected
• {WebsiteURLWithCouponCode} -- includes a URL of your site with coupon code auto-applied
• {ShippingAddress}
• {CountOfLineItemsFulfilled} -- returns count of items contained in current fulfilment
• {CountOfLineItemsInOrder} -- returns total count of items in the order
• {CustomerFirstName}
• {CustomerLastName}
• {CustomerFullName}
• {BrandName}

COD Order Verification variables

Verify cash on delivery orders easily using DelightChat. Here are the variables available in the COD order verification automation:

• {OrderID}
• {OrderTotal}
• {OrderStatusURL}
• {LineItemsInOrder} -- actual items in customer's order
• {ShippingAddress}
• {CustomerFirstName}
• {CustomerLastName}
• {CustomerFullName}
• {BrandName} {OrderNumber} -- the order name from Shopify {AmountPaid} -- amount already paid {AmountDue} -- amount still to be paid COD to Prepaid variables These are the variables in the COD to Prepaid automation: {OrderNumber} {OrderID} {PaymentLink} -- link to pay online {CodToPrepaidTotalIncentive} -- total discount for paying online {CodOrderTotal} -- total of the COD order {PrepaidOrderTotal} -- total after the prepaid discount {LineItemsInOrder} {CustomerFirstName}, {CustomerLastName}, {CustomerFullName} and {BrandName} are also available. Back in Stock variables These are the variables in the Back in Stock automation: {ProductName} {ProductVariant} {ProductNameAndVariant} {ProductDirectCheckoutURL} -- link that adds the product to the cart {ProductPageURL} {CouponCode} {BrandName}

Now that you know about all the variables that are available in each WhatsApp Marketing automation, it would be easier for you to plan while creating new message templates.

P.S. There is also a dropdown option called Value + Text. Read this help article to learn how and when to use it.