Order Tracking is one of the most basic ways to engage customers of an ecommerce brand.
Sending the order tracking information, such as tracking link and number, builds trust with your buyers, especially if they are new to your brand.
When used smartly, the order fulfilment message can be used to really win over a first-time customer by giving them a delightful experience. They won't have to contact your support team and engage their time asking for where their order might be.
You could also get creative and craft a message template which
- thanks your customers for trusting you
- redirect them to your Instagram or Facebook social media handles
- ask them to join a private community
- share an upsell coupon code valid on their next purchase
and more, if you get creative.
With DelightChat, you can send automated order tracking messages using the Official WhatsApp API for Shopify stores.
Send Order Fulfilment messages via WhatsApp API
If you already have your WhatsApp API access from DelightChat, we can set up your order fulfilment automation in just 2 minutes!
If you prefer a text + screenshots guide, read on.
Step 1: Open DelightChat
Open WhatsApp Marketing > Automations in the app and select the automation from the list.
Step 2: Configure Message Sending Delay
The minimum time to send the order confirmation message is 1 minute.
Step 3: Select Message Template
With DelightChat, you can create WhatsApp message templates according to your requirements, and if they get approved, you can use them anywhere such as the WhatsApp Order Fulfilment automation.
Our app also auto-applies default message templates for all our customers, so that you are ready to go as soon as you are live on DelightChat.
In this example, we have configured the 'Order Fulfilment with CTA Upsell' default template. It's a simple way to inform customers of their tracking number, tracking link and sharing a discount for their next purchase.
In this template, we can configure
- Customer's Name to personalise the message
- Tracking number
- Upsell the customer with an automatic discount code in % (you can manually enter a coupon too)
- A CTA button that sends your customer to the Order Tracking URL
An additional option available in Order Tracking template is to decide which URL to set for the CTA button.
You can set either the Order Tracking URL, picked up from your Shopify order fulfilment data. Alternatively, you can choose to send the Order Status URL.
Step 4: Enable WhatsApp Order Fulfilment Automation
When you're done configuring this automation, just select the Enable toggle and click the [Save] button.
WhatsApp Order Tracking Analytics
Sending order confirmation messages is fine. You would also want to see if there's any ROI to sending these messages.
DelightChat let's you track the following metrics in analytics:
- Messages successfully sent, delivered, read
- Orders placed after receiving the order tracking message
- Value of orders, directly matched with your Shopify store data via the integration
You can also download the analytics data and analyze it further, such as seeing the exact order IDs that got placed using the upsell coupon code, phone numbers where the message got delivered or failed etc.
New to DelightChat? Let's get you started with sending WhatsApp Order Confirmation messages. Sign up today!