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A repository of acronyms, jargon, and useful words for operators of Ecommerce & DTC brands.
Average Order Value (AOV)
AOV or Average Order Value is an ecommerce metric measured by the average amount spent each time a customer places an order.
Cost Per Thousand Impressions
Need more visibility for your website? Check up on your cost per thousand impressions and find out how it can help your online store.
Cost Per Acquisition
Is your website content leading to conversions? Find how CPA is essential to streamline your marketing efforts.
Customer Retention Rate
Are you keeping your customers happy? Know why it’s essential to have loyal customers and increase your CRR.
Color choice is an important element to strike the right chord with your target audience. Know all about picking the right color for your ecommerce business.
Click to Open Rate
CTOR is a metric that you cannot afford to miss. Know all about how you can get customers to notice you in the mailbox and drive up your CTOR.
Click Through Rate
Haven’t you been tracking the CTR of your ecommerce business campaigns? It’s time you focus on your CTR - read all about what it is and how you can improve it.
Customer Acquisition Cost
Measuring the cost of winning a customer is essential for your ecommerce business. Find out ways in which you can optimize CAC.
Customer Data Platform
CDP empowers online merchants to increase customer engagements in the long-run. Get to know how a Customer Data Platform can cater to the success of your ecommerce business.
The contribution margin represents the portion of a product's sales revenue after deducting for variable costs that can be used to cover the store’s fixed costs.
Cash Conversion Cycles (CCC)
Cash Conversion Cycle (CCC) is the time taken by an ecommerce store to convert its inventory into cash. It shows how quickly and efficiently a store can buy, sell, and collect on its inventory.
Customer Lifetime Value
Customer Lifetime Value (aka CLTV) is a metric that can tell you who your best customers are and why you should put an extra effort into retaining them. CLTV is defined as the revenue value you earn from a customer as long as they are your customer.
Days of Supply
Running out of stock for your online store? Know how you can calculate DOS to place timely orders and never fall short on inventory again!
Earnings Before Interest Taxes Depreciation and Amortization (EBITDA)
EBITDA tells you just how much your ecommerce business is worth. Get to know how to score a good EBITDA for your business.
Ecommerce Customer Service
If you run an ecommerce store, you’re constantly engaging with your customers - resolving their issues, taking feedback on your products, informing them of the latest launches, etc. All of these activities fall under the umbrella of ecommerce customer service.
Go To Market
Are you gearing up for a product launch or looking to explore new markets? Find out how you can do this and much more with the go-to-market strategy.
An ecommerce helpdesk software is a tool that helps you respond to your customer queries across channels from a single place. It enables you to delight your customers by delivering excellent customer service effortlessly.
Inventory Turnover Ratio
Inventory management done right helps to keep your business alive. Here’s the lowdown on how you can work your way up with the right inventory turnover ratio.
Key Performance Indicator (KPI)
KPIs are the metrics that matter to the success of your ecommerce business. We talk about the top 5 vital ecommerce KPIs you should be tracking.
Do you have a lot of slow-moving products? Know how maintained markup is key to your pricing strategy and how you can clear unsold products.
Net Promoter Score
et Promoter Score (aka NPS) is a metric that gauges the loyalty of your customers. It’s closely tied up to your store’s sales & overall growth. By definition, NPS is a customer happiness metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others.
Open To Buy
Are you having a hard time managing your inventory? Find out how Open to Buy can help you manage inventory better.
Operating Expenses (OpEx)
A quick rundown of the operating expenses you need to account for to successfully create and run an ecommerce business.
Public relations can help your ecommerce business shine through and stay on top of your customer’s mind. Here’s how you can build a killer PR strategy.
Profits & Losses (P&L)
Tracking profits and losses is paramount for the success of your online store. Learn how you can maximize your profits and set your business up for success.
Return on Advertising Spend
How effective are your online store’s marketing campaigns? Learn how you can keep a tab on ROAS and improve it with some effective measures.
Repeat Customer Rate
Checked up on your Repeat Customer Rate lately? Know why it is essential to keep your customers coming back for more and increase your RCR.
Return rate is the cost of the products returned as a percentage of total sales. A high return rate directly impacts the profitability of the retail store.
Return on Investments (ROI)
If you’re running an ecommerce business, then you cannot afford to miss out on calculating the ROI of your marketing strategies. Here’s everything you need to know.
Search Engine Marketing
How to make sure your brand gets the visibility it deserves? Learn how you can drive relevant traffic to your ecommerce website through SEM.
Search Engine Optimization
Are you making the most of SEO? Find out how to use keywords, phrases, and metatags to maximize your website’s visibility and rank higher in organic search results.
Sell Through Rate
Knowing your Sell Through Rate is imperative for the success of your ecommerce business. Find out how you can achieve a high sell-through rate.
Stockout is the unavailability of a product or item at the point of purchase when the customer is ready to buy. There are many ways to avoid losing a sale because of stockout.
Shopify is a commerce platform that helps you set up an online store & sell your products. With Shopify, you can sell offline as well with Shopify POS. Whether you’re a beginner or an expert in eCommerce, you can easily use Shopify to start and scale your direct-to-consumer business.
Total Addressable Market (TAM)
TAM is what defines the success of your ecommerce business. Know the 3 surefire approaches to calculate your Total Addressable Market.
Weeks of Supply
With Weeks of Supply, you get to know the inventory position for a given time. Learn how this will help you plan and schedule your purchases well.
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