A repository of acronyms, jargon, and useful words for operators of Ecommerce & DTC brands.
Average Order Value (AOV)
AOV or Average Order Value is an ecommerce metric measured by the average amount spent each time a customer places an order.
Customer Lifetime Value
Customer Lifetime Value (aka CLTV) is a metric that can tell you who your best customers are and why you should put an extra effort into retaining them. CLTV is defined as the revenue value you earn from a customer as long as they are your customer.
Ecommerce Customer Service
If you run an ecommerce store, you’re constantly engaging with your customers - resolving their issues, taking feedback on your products, informing them of the latest launches, etc. All of these activities fall under the umbrella of ecommerce customer service.
An ecommerce helpdesk software is a tool that helps you respond to your customer queries across channels from a single place. It enables you to delight your customers by delivering excellent customer service effortlessly.
Net Promoter Score
et Promoter Score (aka NPS) is a metric that gauges the loyalty of your customers. It’s closely tied up to your store’s sales & overall growth. By definition, NPS is a customer happiness metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others.
Shopify is a commerce platform that helps you set up an online store & sell your products. With Shopify, you can sell offline as well with Shopify POS. Whether you’re a beginner or an expert in eCommerce, you can easily use Shopify to start and scale your direct-to-consumer business.
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