A free gift with purchase (GWP) is one of the simplest offers in ecommerce: spend a set amount, or buy a certain product, and a gift goes into the cart. Shoppers get real value without a price cut on your main products. That is why beauty, fashion and wellness brands use GWP offers for launches, holidays and Black Friday.
The hard part is the mechanics. Shopify does not add a free gift to the cart on its own. You need an app that watches the cart, adds the gift when the shopper qualifies, and makes it free at checkout. The best apps also show shoppers how close they are to the gift, and that nudge is where most of the lift in average order value (AOV) comes from. Free gifts work before checkout; to raise AOV after it, see our guide to the best post-purchase upsell apps for Shopify.
The best Shopify free gift with purchase apps do all of this without code. Most support "spend $X, get a free gift" thresholds, Buy X Get Y and BOGO offers, tiered gifts, and a choice of gift in the cart. For a wider look at gifting tools, see our guide to the best free gifts apps for Shopify.
To save you time, we researched the free gift with purchase apps that rank highest on the Shopify App Store and compared their features, ratings, pricing and fit for different stores. Read on to find the right one for your store.















