Buy X Get Y (BXGY) is the flexible version of BOGO. Buy a serum, get a cleanser free. Buy any three from a collection, get the fourth free. Buy a camera, get a memory card. The X and the Y can be any products, quantities or collections, which makes Buy X Get Y one of the most versatile offers you can run.
Shopify includes a native Buy X Get Y discount, but it has limits. The shopper must add the Y item to the cart on their own, the offer is easy to miss on the storefront, and richer rules, such as tiers or a choice of reward, are hard to set up. Buy X Get Y apps fill these gaps: they add the reward to the cart automatically, promote the offer on product pages and in the cart, and support more flexible rules.
The best Shopify Buy X Get Y apps let you trigger an offer by product, collection, quantity or cart value, make the reward a free gift or a discounted item, and schedule campaigns ahead of time. If your offer is the classic "buy one, get one free", see also our guide to the best BOGO apps for Shopify.
To save you time, we compared the Buy X Get Y apps that rank highest on the Shopify App Store by features, ratings, pricing and fit for different stores. Read on to find the right one for your store.
