Build smarter segments for WhatsApp broadcasts. Start from a saved Shopify segment, filter by Shopify customer attributes, or re-target people who received, read, or did not get a past broadcast.
Then send your next campaign to exactly that group.
Choose an audience based on Shopify customer data or the response to an earlier broadcast. You can link a segment you already created in Shopify, build a new segment in DelightChat, or create a follow-up audience from a past campaign's delivery and read results. This gives you separate audiences for people who read an offer and people who did not receive it, instead of using the same list for every follow-up.
Open Customer Segments and select Create Segment. Choose Shopify Customers to sync an existing Shopify segment or build a new one; this source requires a connected Shopify store. For a campaign follow-up, choose the re-target source, select the past broadcast and target condition, then save the segment. Select that audience when creating your next broadcast. See how segment filters work for the general filtering and audience setup.
