Perhaps the best book on positioning to come out in recent times, learn from April Dunford on how you can understand your customers and use it to position your product to success. Learn her five components of positioning, how to instantly connect your offering's value proposition to an audience, choosing the best markets for your product, and more.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
How many likes? How many purchases? How many email subscribers? It's easy to get lost in the numbers. As entrepreneurs, we have to remember that there are people behind all that data. People who are looking for someone they trust, someone who has their best interests in mind. Pat Flynn shows a path to becoming that trustworthy person and creating a tribe of superfans around the world.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
