Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
Most companies think they deliver great customer service, but only 8 percent consumers agree. With smartphones and social media, haters can now express displeasure faster and more publicly than ever. Jay Baer talks about how to deal with the two kinds haters through hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Bestselling author Gary Vaynerchuk's practical and inspirational book dissects every current major social media platform - Twitter, Facebook, YouTube, Instagram, and more - so that anyone, from a plumber to a professional ice skater, can learn how to build and amplify his or her personal brand.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
