Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.