Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.
The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
Another fantastic book by Ryan Holiday where he uncovers that there is a defined formula for success that is timeless, and you can follow it too. To quote Marcus Aurelius, "The impediment to action advances action. What stands in the way becomes the way."
