Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
Real, profitable, sustainable business requires thousands of hours of commitment, grit, and dedicated hard work. Ryan Daniel Moran knows that, and his book tries to teach you how to do it by condensing the startup phase into a fast-paced year divided into three phases, the Grind, the Growth, the Gold. The book cuts straight through the noise and provides a clear roadmap that can help even new entrepreneurs build big businesses.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
