Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Originals at its core is a book about how to champion new ideas and fight groupthink. Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt using studies and stories spanning business, politics, sports, and entertainment.
A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.
Ann Hadley has written a go-to guide for understanding how you should approach writing great content that inspires and compels readers to take your desired action. The book provides a mental framework for coming up with the right content to create given your audience and business.
The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
