Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
