Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
The biggest problem for most entrepreneurs isn't that they haven't created a great product or service. It's getting their future customers to discover about them and learn about their existence. Master evergreen traffic strategies to fill your website and funnels with dream customers in this book by $100mn entrepreneur Russel Brunson, co-founder of the wildly success software company ClickFunnels.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.
Perhaps the best book on positioning to come out in recent times, learn from April Dunford on how you can understand your customers and use it to position your product to success. Learn her five components of positioning, how to instantly connect your offering's value proposition to an audience, choosing the best markets for your product, and more.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
