Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
Another fantastic book by Ryan Holiday where he uncovers that there is a defined formula for success that is timeless, and you can follow it too. To quote Marcus Aurelius, "The impediment to action advances action. What stands in the way becomes the way."
The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
