Just as laws govern nature and physics, Al Ries and Jack Trout decode the laws that govern marketing in their book. Learn about the law of Leadership, Category, the Mind, and more to help yo sell your products successfully and build a valuable business. Violate these laws at your own risk.
World-renowned psychologist Carol S. Dweck discovered after decades of research a simple but groundbreaking idea: the power of mindset. More specifically, Fixed mindset vs Growth mindset. In this book, she shows how success in school, work, sports, the arts, and every other area of human endeavor is dramatically influenced by how we think about our talents and abilities.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
Bestselling author Gary Vaynerchuk's practical and inspirational book dissects every current major social media platform - Twitter, Facebook, YouTube, Instagram, and more - so that anyone, from a plumber to a professional ice skater, can learn how to build and amplify his or her personal brand.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
