Today's consumers expect nothing less than VIP customer service no matter which product or company they engage with. To keep up with demands, you have to proactively craft your team's culture and values to become customer-focused and service oriented. Jeff Toister outlines a step by step blueprint for organizations to follow if they’re really serious about great customer customer service.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
