Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.
Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
Most companies think they deliver great customer service, but only 8 percent consumers agree. With smartphones and social media, haters can now express displeasure faster and more publicly than ever. Jay Baer talks about how to deal with the two kinds haters through hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Real, profitable, sustainable business requires thousands of hours of commitment, grit, and dedicated hard work. Ryan Daniel Moran knows that, and his book tries to teach you how to do it by condensing the startup phase into a fast-paced year divided into three phases, the Grind, the Growth, the Gold. The book cuts straight through the noise and provides a clear roadmap that can help even new entrepreneurs build big businesses.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Learn about how his vision for the internet back in 1997, how he found an opportunity to create an online bookstore, and grow from there to the everything store.
