The New York Times bestselling author and social media expert Gary Vaynerchuk, founder of WineLibrary and Vayner Media, shells out hard-won advice on how to connect with customers and beat the competition in an increasingly noisy word. Read this book if mastering social media marketing is your goal.
Ben Horowitz knows how hard it is to run a business, and he is brutally honest about it. The cofounder of Andreessen Horowitz draws on his experiences in founding, running, selling, and investing in companies. The book offers essential advice and practical wisdom for navigating the toughest problems in running your venture that business schools don't cover.
Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too
Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
A step-by-step, encyclopedic reference manual by Steve Blank and Bob Dorf on how to build and scale a successful startup. Best to read this book in parts and reference it whenever you need help with a particular section.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
