Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
Joey Coleman's book isn't about focusing on marketing, or closing the sale. Rather it is to undergo the customer journey in their first 100 days and manage all the interactions and experiences of the customer that can turn them into a lifelong customer. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
