Ryan Holiday's book explains the concept of growth hacking and the mindset one needs to think of marketing in the modern world. His advice is applicable to businesses of all kinds, but especially if you're trying to reach a consumer base with your ecommerce store.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
Most companies think they deliver great customer service, but only 8 percent consumers agree. With smartphones and social media, haters can now express displeasure faster and more publicly than ever. Jay Baer talks about how to deal with the two kinds haters through hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
