The Boron Letters

The Boron Letters

A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.
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Sam Walton: Made in America
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An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.

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Ogilvy on Advertising
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Superfans
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How many likes? How many purchases? How many email subscribers? It's easy to get lost in the numbers. As entrepreneurs, we have to remember that there are people behind all that data. People who are looking for someone they trust, someone who has their best interests in mind. Pat Flynn shows a path to becoming that trustworthy person and creating a tribe of superfans around the world.