Ryan Holiday's book explains the concept of growth hacking and the mindset one needs to think of marketing in the modern world. His advice is applicable to businesses of all kinds, but especially if you're trying to reach a consumer base with your ecommerce store.
Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
Learn how to gain traction for your online business with Jeff Walker. Launch talks about growing your business fast, about creating urgency, excitement, eagerness, positioning, and competition, while being aware of your budget constraints.
Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too
Rob Fitzpatrick has written the most essential book on validating your business ideas correctly and in a way that is practical and will save you time, money, and heartbreak. It's a short book that basically says that you shouldn't ask anyone if your business is a good idea, because it's a bad question and everyone is bound to lie in varying degrees. It's not their responsibility to tell you the truth, but yours to extract it correctly. And this book can teach you how.
