In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
Are you currently struggling with driving traffic to your website? Or converting that traffic into sales? The founder of Clickfunnels, Russell Brunson's experience after working with thousands of businesses is that low traffic and weak conversion numbers are just symptoms of a much greater problem. DotComSecrets will give you the marketing funnels and the sales scripts to help you grow your online business.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
A step-by-step, encyclopedic reference manual by Steve Blank and Bob Dorf on how to build and scale a successful startup. Best to read this book in parts and reference it whenever you need help with a particular section.
Joey Coleman's book isn't about focusing on marketing, or closing the sale. Rather it is to undergo the customer journey in their first 100 days and manage all the interactions and experiences of the customer that can turn them into a lifelong customer. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.
World-renowned psychologist Carol S. Dweck discovered after decades of research a simple but groundbreaking idea: the power of mindset. More specifically, Fixed mindset vs Growth mindset. In this book, she shows how success in school, work, sports, the arts, and every other area of human endeavor is dramatically influenced by how we think about our talents and abilities.
