Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Ryan Holiday's book explains the concept of growth hacking and the mindset one needs to think of marketing in the modern world. His advice is applicable to businesses of all kinds, but especially if you're trying to reach a consumer base with your ecommerce store.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
A step-by-step, encyclopedic reference manual by Steve Blank and Bob Dorf on how to build and scale a successful startup. Best to read this book in parts and reference it whenever you need help with a particular section.
A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.
