Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.
Clayten Christensen seminal book is based on the Jobs to be done framework, and insight that when we buy a product, we essentially “hire” it to make progress and get a job done. And if the product hired to do the job does it well, we hire it again. And if not, we “fire” it and look for an alternative. Christensen argues that when companies truly understand the job their customer is hiring their product or service to do, is when companies can drive innovative solutions forward.
