Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
Just as laws govern nature and physics, Al Ries and Jack Trout decode the laws that govern marketing in their book. Learn about the law of Leadership, Category, the Mind, and more to help yo sell your products successfully and build a valuable business. Violate these laws at your own risk.
Ann Hadley has written a go-to guide for understanding how you should approach writing great content that inspires and compels readers to take your desired action. The book provides a mental framework for coming up with the right content to create given your audience and business.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
