Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Ann Hadley has written a go-to guide for understanding how you should approach writing great content that inspires and compels readers to take your desired action. The book provides a mental framework for coming up with the right content to create given your audience and business.
Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
Clayten Christensen seminal book is based on the Jobs to be done framework, and insight that when we buy a product, we essentially “hire” it to make progress and get a job done. And if the product hired to do the job does it well, we hire it again. And if not, we “fire” it and look for an alternative. Christensen argues that when companies truly understand the job their customer is hiring their product or service to do, is when companies can drive innovative solutions forward.
Learn how to gain traction for your online business with Jeff Walker. Launch talks about growing your business fast, about creating urgency, excitement, eagerness, positioning, and competition, while being aware of your budget constraints.
Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too