Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
Another fantastic book by Ryan Holiday where he uncovers that there is a defined formula for success that is timeless, and you can follow it too. To quote Marcus Aurelius, "The impediment to action advances action. What stands in the way becomes the way."
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Rob Fitzpatrick has written the most essential book on validating your business ideas correctly and in a way that is practical and will save you time, money, and heartbreak. It's a short book that basically says that you shouldn't ask anyone if your business is a good idea, because it's a bad question and everyone is bound to lie in varying degrees. It's not their responsibility to tell you the truth, but yours to extract it correctly. And this book can teach you how.
Ben Horowitz knows how hard it is to run a business, and he is brutally honest about it. The cofounder of Andreessen Horowitz draws on his experiences in founding, running, selling, and investing in companies. The book offers essential advice and practical wisdom for navigating the toughest problems in running your venture that business schools don't cover.
This book is a marketer's take on how influential blogs are in our lives become, and why that's something to worry about. Ryan Holiday outlines the parts of the internet that is broken, and includes detailed stories and confessions of his own on how he gamed the very same system to generate press for his clients.
