Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.
Bestselling author Gary Vaynerchuk's practical and inspirational book dissects every current major social media platform - Twitter, Facebook, YouTube, Instagram, and more - so that anyone, from a plumber to a professional ice skater, can learn how to build and amplify his or her personal brand.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
