Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
Perhaps the best book on positioning to come out in recent times, learn from April Dunford on how you can understand your customers and use it to position your product to success. Learn her five components of positioning, how to instantly connect your offering's value proposition to an audience, choosing the best markets for your product, and more.
Real, profitable, sustainable business requires thousands of hours of commitment, grit, and dedicated hard work. Ryan Daniel Moran knows that, and his book tries to teach you how to do it by condensing the startup phase into a fast-paced year divided into three phases, the Grind, the Growth, the Gold. The book cuts straight through the noise and provides a clear roadmap that can help even new entrepreneurs build big businesses.
Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
