A step-by-step, encyclopedic reference manual by Steve Blank and Bob Dorf on how to build and scale a successful startup. Best to read this book in parts and reference it whenever you need help with a particular section.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.
