Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Rob Fitzpatrick has written the most essential book on validating your business ideas correctly and in a way that is practical and will save you time, money, and heartbreak. It's a short book that basically says that you shouldn't ask anyone if your business is a good idea, because it's a bad question and everyone is bound to lie in varying degrees. It's not their responsibility to tell you the truth, but yours to extract it correctly. And this book can teach you how.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
Ben Horowitz knows how hard it is to run a business, and he is brutally honest about it. The cofounder of Andreessen Horowitz draws on his experiences in founding, running, selling, and investing in companies. The book offers essential advice and practical wisdom for navigating the toughest problems in running your venture that business schools don't cover.
