What Great Brands Do

What Great Brands Do

Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too
Streamline Customer Support & Boost Revenues with DelightChat
Easily manage all your customer interactions - WhatsApp, Instagram, Facebook, Emails, & Live Chat - from one efficient omnichannel inbox.

Increase your sales with powerful WhatsApp Marketing: Promotional Broadcasts, Abandoned Cart Recovery, advanced Customer Segments and more, all through the Official API.
Related Ecommerce Books
Shoe Dog
Shoe Dog

Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.

The Boron Letters
The Boron Letters

A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.

Hello, My Name Is Awesome
Hello, My Name Is Awesome

Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.

The 22 Immutable Laws of Marketing
The 22 Immutable Laws of Marketing

Just as laws govern nature and physics, Al Ries and Jack Trout decode the laws that govern marketing in their book. Learn about the law of Leadership, Category, the Mind, and more to help yo sell your products successfully and build a valuable business. Violate these laws at your own risk.

Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion

Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.

Marketing Made Simple
Marketing Made Simple

In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.