Today, digital transformation pushes us to use the Internet more than ever. Whenever we need a certain product or service, we head to the Internet to search for it. And, if we don’t like a single thing in the shopping journey, we don’t give a second thought; we start looking for another brand.
So, the saying is true that poor customer experience doesn't make your customers like you, but your competitors.
The ecommerce customer experience directly affects sales and plays a huge role in business development that you cannot afford to ignore.