Top 10 Best Influencer Marketing Software

What Is Influencer Marketing Software?

Influencer marketing software is a tool designed to help brands better organize, manage and track all influencer efforts before, during and after campaigns. 

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Within these platforms brands can search, find, coordinate and measure influencer partnerships all in one place. Most influencer marketing software includes features such as: 

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• Creator Discovery: brands get to search and find influencers depending on noche, audience demographics, location, engagement rate and more. 
• Outreach & CRM: brands get to streamline communication with creators and manage the relationship status in one place. 
• Campaign Management: Brands get to keep track of briefs, deliverables, content, approvals and deadlines. 
• Affiliate Links & Discount Codes: Brands get to generate specific links or codes to track each creator´ s conversions. 
• Analytics:  Brands get to measure sales, engagement, content performance and overall campaign ROI.

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What to Look for in an Influencer Marketing Platform?

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 That's why here are 5 things you should consider before choosing a platform: 

1. Ease of Use

It does not matter how great the platform is if you or your team are going to spend days, weeks or even months trying to figure out how the platform works. Remember that you are choosing a solution that helps you manage all efforts in one place in an easier way. If there’s a steep learning curve, maybe that’s not the best platform for you. 

‍2. Database Size & Accuracy

You must determine if the platform you are considering gives you access to a number of creators that will work with the campaign goals you have in mind. Also, you should consider the quality of those influencers as well and the ways you’d have to search among them, meaning the specific filters each solution provides for you to get to connect and partner up with the best profiles for your brand. 

‍3. Pricing

As with everything on your campaign, set a specific budget you are willing to spend on an influencer solution and stick to it.  There are plenty options put there and defining a budget might help you filter between startups or enterprise level oriented solutions. 

‍4. Integrations with Ecommerce Tools

Working with influencers includes directly promoting your products online. So make sure to consider those platforms that hold integration with Shopify, WooCommerce or whatever ecommerce site you are in. These integrations would make things way easier. 

‍5. Campaign Tracking & Reporting

No matter what your campaign goal is, the only way to get better with time is by tracking your results and learning what worked best and what needs improvement. That’s why you should prioritize platforms with clean dashboards that provide clear information about clicks, conversions and campaign revenue. 

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Top 10 Best Influencer Marketing Software

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1. Influencer Hero

Influencer Hero is the all-in-one influencer marketing software that allows brands to scale campaigns.  

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Platform coverage: 

• Instagram
• TikTok
• YouTube
• FaceBook
• Pinterest
• Snapchat
• X (Twitter)
• Twitch

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Influencer Hero Standout Features: 

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• AI Powered Workflow Optimization: From discovery to outreach, Influencer Hero uses AI to suggest the best creators, auto-generate messages and even predict campaign success. 
• Multi-Platform eCommerce Integration: Influencer Hero supports Shopify and WooCommerce. Also, the platform offers tracking scripts for other eCommerce platforms so any brand can monitor clicks and sales. 
• Automates & Personalized Research: With Influencer Hero you can build different email sequences that feel tailored with multiple AI suggestions to improve engagement and response rates. 
• Influencer List Tracking: Brands can easily spot influencers already following or interacting with your content, helping you prioritize partnerships with the highest potential.
• Chrome Extension For Real-Time Insights: Check engagement rates, audience demographics and creator’s growth as you browse social media and even add them to your campaign with one click or tap. 
• Application pages & storefronts: Launch branded signup pages and creator storefronts to scale inbound interest and track affiliate sales.

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Pricing: Influencer Hero offers different plans depending on your brand’s needs. 

• Standard Plan:  Starts at $649/month. Allows you to contact up to 1,000 creators a month.
• Pro Plan:  Starts at $1,049/month. Allows you to contact up to 5,000 creators a month.
• Business Plan: Starts at $2,490/month. Allows you to contact up to 10,000 creators a month. 
• Custom & Agency: Custom pricing based on your brand needs.

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Pros: 

• All-in-One Platform: Manages everything from discovery to payments across 8 channels (Instagram, TikTok, Facebook, X, Twitch, Pinterest, LinkedIn and YouTube). 
• AI Outreach and Automation: Enables personalized bulk messaging and automated campaigns for efficient creator outreach. 
• Customer Support: Support is one of Influencer Hero’s stronger points, starting with personalized onboarding and dedicated account managers and 24/7 slack channel, plus a comprehensive help center with free resources for both brands and creators. 

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Cons:

• Higher Starting Price for some teams: Begins at $649 a month, which can be a hurdle for smaller or early-stage brands. 
• Manual UGC Licensing: Content reuse requires separate agreements with creators. There’s no automatic licensing. 
• No Built-In Paid Ad Whitelisting: Boosting influencer posts requires manual set-up outside the platform. 

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Our Insights

Influencer hero is a great fit for brands ready to scale up their creator campaigns using automated and advanced tracking tools. Even though the price can be expensive for smaller teams, the amount and depth of features and customer support makes it a good investment. 

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2. Captiv8

Captiv8 provides enterprise-grade software to run creator campaigns with confidence. 

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Platform Coverage: 

• Instagram
• TikTok
• Facebook
• YouTube
• Twitch
• X (Twitter)

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Standout Features: 

• Influencer Discovery: Search across 15 million+ creators with advanced filters such as interests, location, and safety score to ensure suitability for your campaign.
• Global Brand Mentions: Track mentions of your brand or competitors across various platforms, including social posts, captions, and hashtags, to identify potential influencer partnerships.
• Customizable Reports: Build reports by dragging and dropping metrics and export them directly to Looker Studio or Google Analytics for deeper analysis.
• Campaign Tracking: Monitor campaign performance with detailed KPIs such as sales, engagement, ROAS, earned media value (EMV), and more.
• Storefronts & Affiliate Programs: Available for enterprise-level services, allowing creators to curate products and engage in affiliate marketing, with additional costs for integration.

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Pricing:  There are different pricing options: 

• $25,000 annually (with an annual commitment only)
• $3,000 one-time onboarding fee
• $20,000-$30,000 per month for storefront + affiliate program (enterprise-level managed services)

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Pros: 

• Sentiment Analysis: Assess the sentiment (positive, negative, neutral) of creators and their content to ensure alignment with brand values.
• Competitive Intelligence: Identify creators already working with competitors and analyze global brand mentions.
• Team Collaboration: Tools for multi-campaign management with in-platform chats and approvals.

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Cons: 

• Poor Customer Service: Both brands and creators often complain about the slow response rates whenever there’s an issue. 
• Limited Integrations: Only supports Shopify and Refersion, lacks broader integrations (e.g., Amazon, WooCommerce).
• Payment Issues: Reports of problems with payouts and deposits affecting creators and brands.

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Our Insights

Captiv8 is a powerful option for large brands that need enterprise-grade influencer discovery, social listening and AI-powered trend and safety tools. 

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3. Upfluence

Upfluence helps you turn creators into revenue by building valuable partnerships to grow your business. 

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Platform Coverage: 

• Instagram
• TikTok
• YouTube
• X (Twitter) 
• Pinterest
• Twitch
• WordPress

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Standout Features: 

• Identify Influencers Within Your Customer Base: Thanks to Upfluence Shopify integration, the platform can analyze customer data to uncover which buyers are also influencers (typically 1%-3% of your list). 
• Built-In Social Listening: With their social listening tool, Upfluence tracks conversations, emerging trends and high performing content related to your brand or competitors. This is a valuable asset for research and campaign planning stages. 
• Ideal for Shopify and Amazon Sellers: Upfluence integrates seamlessly with Shopify and Amazon and manages to simplify affiliate tracking and connecting creators activity with sales performance. 
• Leverage Past Collabs: With Upfluence you can easily import data from creators you’ve worked with before. Their latest analytics become accessible within the platform, allowing your brand to easily re-engage them in new campaigns.

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Pricing: All plans are custom made, so you pay only for what you need and nothing else. There’s a minimum full year of service you have to commit to with monthly payments. On average plans start around $2,000/month ($24,000 yearly)

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Pros: 

• eCommerce Integrations: the platform integrates with Shopify and Amazon to track sales, affiliate programs and customer-influencer identification. 
• No Commission Fees: Upfluence does not charge based on sales or outreach scale. 
• All-In-One Solution: The platform combines influencer discovery, outreach, campaign management, tracking and payments. 

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Cons: 

• High Cost and Annual Commitment: Costly and with limited contract flexibility. Annual payment only and no free trial.
• Limited Flexibility to Cancel: No cancel-anytime policies, users remain tied to the full-year payment.
• Complex Set-Up for Beginners: There are several features that may require a steep learning curve. 

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Our Insights

Upfluence is the perfect platform for brands who seek powerful discovery filters and eCommerce integrations. 

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4. Modash

Modash is end-to-end influencer marketing for Shopify. The platform allows you to run your entire marketing campaign in one place, from recruiting influencers, to sending products, tracking campaign performance and more. 

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Platform Coverage: 

• Instagram
• TikTok
• YouTube

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Standout Features: 

• AI powered creator discovery: You can use different text prompts such as "aesthetic fashion influencers in the US”, or upload a reference image to get highly relevant influencer suggestions. 
• Find Your Fans Feature: The platform automatically identifies creators who are already following your brand and therefore are more likely to partner with you. 
• Massive Creator Database: Because the platform is based on public data, they hold a database of over 350M profiles. This broad number of creators can be great for global campaigns. 
• Real-time Campaign Content Tracking: All influencer content made around your campaign is collected and analyzed live. 
• Shopify Centric Affiliate Automation: If your business runs on Shopify, you can manage all in one place. Set up gifting campaigns, creating discount codes and affiliate links and managing payouts. 

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Pricing:  There are different plans and options. 

• Essential Plan: Starts at $199/month (is paid annually). Allows you to contact up to 100 creators a month.
• Performance Plan: Starts at $499/month  (is paid annually). Allows you to contact up to 250 creators a month and gives you access to the Shopify integration. 
• Enterprise Plan: Custom pricing based on your brand needs. 

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Pros: 

• Affiliate & Payout Automation: Supports commission tracking and monthly Shopify-based payouts.
• Performance Tracking: Real-time dashboards for engagement, affiliate sales, and content metrics.
• Advanced Discovery: Powerful filters, lookalikes, plus AI visual search by photo or vibe description.

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Cons: 

• Shopify-Only Gifting & Tracking: No integration with WooCommerce or other eCommerce platforms.
• No Content Licensing Tools: You must negotiate reuse rights manually with creators.
• Limited eCommerce Coverage: Beyond Shopify, gifting & sales tracking aren’t supported.

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Our Insights

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Modash is a fast growing tool that’s a great fit for small teams as it is affordable, simple to use and understand and strong on influencer audience analytics. It’s great for start-ups and teams who seek for data accuracy and a massive database. 

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5. Aspire

Aspire is an influencer marketing platform for managing influencer campaigns, from discovery to gifting, content approvals and sales tracking. 

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Platform Coverage: 

• Instagram
• YouTube
• TikTok
• Pinterest

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Standout Features: 

• Dual Discovery Model: You can combine advanced creator searches with an inbound marketplace of over 1M influencers actively applying to your campaigns. 
• Shopify Gifting & Affiliate Tools: you can generate promo codes, manage gifting carts, track affiliate sales and manage payouts all in one place. 
• Comprehensive Workflow & CRM: With Aspire you can handle everything from contracts and briefs to automated follow-ups, content approvals and tracking. 
• CreatorStores: You can enable influencers to build curated storefronts featuring your products, driving more organic conversions. 
• Robust UGC Licensing: Built-in digital term sheets that secure reuse rights for ads or multi-channel campaigns. 

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Pricing: Aspire’s pricing generally works on tiered plans tailored to your brand’s needs, so costs may vary depending on your specific requirements.

• Essentials Plan: Starts at $2,299/month on a 12-month contract, totaling $27,588 annually, plus a one-time onboarding fee of $2,000, bringing the first-year investment to $29,588.

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Pros: 

• AI & Social Listening: Aspire uses AI to recommend lookalike creators and monitor who is already talking about your brand online. 
• Exceptional Support: Dedicated implementation managers, client success teams, in-platform chat, and searchable help resources.
• Detailed Reporting: You can monitor impressions, engagement, clicks, sales and performance data. You can also export all this information with just a few clicks. 

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Cons: 

• High Starting Price: Plans typically start around $2,000–$2,300/month on annual contracts, which can be a barrier for smaller brands.
• Small Platform Focus: Aspire is primarily optimized for Instagram, TikTok and YouTube with limited emphasis on other platforms like Twitch or YouTube that gather lots of users. 
• Occasional Performance Issues: Some users report slow load times or minor integration hiccups.

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Our Insights

Aspire is a great platform for mid-size to enterprise level teams. It provides an influencer marketplace plus automation, making it a flexible option for campaign scalability and structured workflows. 

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6. Traackr

Traackr is an influencer marketing platform that helps brands deliver growth with data-driven influencer insights. 

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Platform Coverage: 

• Instagram
• tikTok
• YouTube
• Facebook
• Interest
• X (Twitter) 
• Snapchat
• Twitch
• LinkedIn

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Standout Features: 

• Brand Vitality Score: This unique metric blends visibility, impact and brand trust into one score, giving you a clear view of how your brand stacks up against the competition. 
• Budget Calculator: Tracckr includes a built-in calculator that helps you estimate how much to invest in each creator by analyzing their historical performance data. 
• Efficiency Metrics Dashboard: Evaluate cost-effectiveness with precision using key metrics like CPC, CPE, CPV, and cost per story view, giving you the insights needed to optimize influencer spend.
• Global Performance Benchmarking: Access industry-wide benchmarks from thousands of brands and millions of influencers to compare your campaign results by vertical, region, or format—helping teams identify gaps and growth opportunities.

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Pricing: All plans are custom made, so you pay only for what you need and nothing else. Plans usually start at $32,500/year.

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Pros: 

• Global Reach: Traackr offers an extensive database of over 6M influencers. 
• Full Lifecycle Management: Traackr combines influencer discovery, CRM, gifting, affiliate management and campaign reporting all under the same roof. 
• Top-Tier Customer Success: The platform offers personalized onboarding, strategic consulting sessions and responsive support. 

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Cons: 

• Steep Learning Curve: Advanced features can be overwhelming for some teams that will require more time to master. 
• Pricing & Commitment: The entry price is elevated (around 32,500 yearly) and brands also must commit to a minimum  full year of service. 
• Limited Niche Coverage: May not include newer or niche micro-influencers in certain verticals.

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Our Insights

Traackr is an analytics driven platform which makes them a great choice for enterprise brands looking for global campaign management and ROI measurement. 

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7. GRIN

GRIN is a great platform to build and scale world-class creator programs. 

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Platform Coverage: 

• Instagram
• TikTok
• Youtube
• Twitch
• X (Twitter) 
• Snapchat

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Standout Features: 

• All-In-One Stack Integration: GRIN seamlessly connects with tools like Shopify, Klaviyo, PayPal, DocuSign, Slack, Gmail and Outlook, gathering all your marketing operations into one platform. 
• eCommerce Native: GRIN is designed for brands with large product catalogs, handling everything from product seeding to sales-based commissions. 
• Dedicated Program Support: Optional Creator Strategists can help with onboarding, execution, and campaign optimization, acting as an extension of your team.
• Creator-Friendly Experience: Influencers get personalized dashboards where they get to access briefs, links and upload their content. 

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Pricing: GRIN offers different plans and pricing options. All of them require a minimum 12-month contract. 

• Fixed pricing: Starts at $25,000/year (with monthly payment options available).
• Additional plans: Can range up to $10,000+/year depending on features and volume.

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Pros: 

• Strong eCommerce integrations: Direct Shopify, WooCommerce, Magento links let you auto-track sales, gifting impact, and affiliate performance
• Branded Application Pages: Lets influencers apply directly to campaigns, enhancing reach and opt-in recruitment.
• UGC Collection: Personalized portals for uploads, plus whitelisting for paid ad integration. 

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Cons: 

• High Costs & Rigid Contracts: Typically starts at $2–2.5K/month with annual agreements, making it less flexible for small or growing teams.
• Performance Issues:  there are plenty of reports of slow load times, site crashes and glitches with manual uploads. 
• Support Challenges: Support team is inconsistent, especially when it comes to billing concerns. 

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Our Insights

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GRIN is a strong choice for eCommerce brands looking for end-to-end influencer management. The platform works best if you also want seamless integration with Shopify. 

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8. CreatorIQ

CreatorIQ combines enterprise workflows and data-driven insights to deliver scalable creator marketing solutions.

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Platform Coverage: 

• Instagram
• TikTok
• YouTube
• X (Twitter)
• Twitch
• Snapchat

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Standout Features: 

• Deep Data API Integrations: Get realtime API connected data from all major platforms to ensure your reports are always accurate and compliant.
• Branded One-Sheets & Live Approvals: You can review influencer profiles, check key metrics , preview content and collect stakeholder feedback. 
• Strategic Support: You can count on dedicated implementation managers, onboarding process and quarterly planning sessions to keep your campaigns on track. 
• Integrated Payment & Tax Compliance: You can handle creator payments directly in the platform with just one click with all the necessary documentation, making your finances easier to manage. 

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Pricing: There are different plans:

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• Basic Plan: Starts at $35,000/year. Includes 1,000 contact creators per month
• Standard Plan: Starts at $50,000/year.  Includes 2,500 contact creators per month
• Professional Plan: Starts at $90,000/year. Includes 5,000 contact creators per month
• Enterprise Plan: Starts at $200,000/year.  Includes 7,500 contact creators per month

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Pros: 

• AI-Powered Discovery: The platform offers advanced filters plus AI audience matching and predictive brand fit for smarter influencer selection. 
• Custom Dashboards: Fully customizable reporting with shareable live links. 
• Direct API Integrations: Pulls real data from Meta, TikTok, and YouTube for more accurate metrics and early access to new features.

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Cons: 

• Manual Affiliate Tracking: There’s no automatic conversion tracking. All affiliate results must be entered manually. 
• No Free Trial: There’s no free trial option and specific price tends to be shared after a demo. 
• Annual Contracts Only: There’s no monthly subscription model. Every plan requires a 12 month commitment. 

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Our Insights

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CreatorIQ is a top-tier option for companies with complex influencer programs. The platform is strong on compliance, integrations, and large-scale database coverage.

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9. Sprout Social

SproutSocial (formerly Tagger) offers advanced campaign workflows, detailed analytics and tools for outreach, gifting and performance tracking that allows brands to turn social into a strategic powerhouse to drive revenue.

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Platform Coverage: 

• Instagram
• TikTok
• YouTube

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Standout Features: 

• Advanced Discovery Filters: Search creators by age, region, and engagement to find precise matches.
• Brand Fit & Safety AI: SproutSocial affinity scores on brand alignment help brands ensure strategic selections. 
• Content Approval Workflow: Creators submit draft content within the platform for review before posting. This gives brands and oversight and final say before anything goes public. 
• Competitive Benchmarking & EMV Reporting: The platform offers customized dashboards to compare performance with competitors with top-tier analytics like Earned Media Value in real time, audience insights and content approval metrics. 

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Pricing: Pricing varies depending on every brand's needs. 

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• Base Plan:  Starts around $1,600/month per user plus $600 per extra user. You can pay monthly or annually, but a full-year commitment is mandatory. This translates into an annual investment of over $19,200 for one person or $25,200 for a team of two. 

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Pros: 

• Integrated Outreach & CRM: You can use Gmail or Outlook templates to communicate with influencers and track all communications in a campaign board. 
• Reporting: Brands get to access exportable EMV/engagement reports (PDF, PNG, JPEG).
• Payments & Gifting: Smooth product seeding and creator payments via Shopify + PayPal.

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Cons: 

• High Cost & Contract: Starts at $1,599/user/month with a 12-month minimum, no monthly plan option.
• Shopify Only: Gifting & affiliate tracking tied to Shopify; limited outside it.
• Limited UGC Licensing: No automated content rights management—handled manually.

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Our Insights

Sprout Social works well for brands already in the Sprout Social ecosystem who want influencer marketing tied to social analytics. It’s a reliable mid-market option for campaign management and reporting.

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10. HypeAuditor

HypeAuditor is an influencer marketing platform designed to find, vet, and activate influencers. 

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Platform Coverage: 

• Instagram
• TikTok
• YouTube
• X (Twitter) 
• Twitch
• Snapchat

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Standout Features: 

• AI-Powered Discovery: The platform analyzes bios, captions and images to accurately categorize creators. 
• Social Listening & competitor Tracking: Discover influencers already mentioning your brand or competitors, making it easier to build real partnerships. 
• Flexible Campaign Management: You can handle everything from outreach to payments and reporting within the same platform. You also have eCommerce integrations that track promo codes and sales. 
• Searchable Reporting: You can export reports as PDFs or share direct links with stakeholders, complete with eCommerce metrics like revenue and conversion rates by creator. 

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Pricing: HypeAuditor’s pricing is customizable, with the standard “Business” plan starting at around $10,000/year. Pricing can be adjusted based on the number of reports, active campaigns, and platform usage. They also offer a 24–48 hour free trial for new users.

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Pros: 

• Flexible Pricing: The platform offers a modular pricing structure and also a free trial window. 
• Branded Application Pages: Brands can create landing pages for influencers to directly apply to their campaigns. 
• Omnichannel Outreach: Reach influencers by email, DM, or through HypeAuditor’s integrated CRM—send briefs, contracts, approve drafts in one workflow.

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Cons: 

• Big Learning Curve: Due to extensive features, there’s an onboarding and training sessions needed to navigate effectively. 
• Manual Reporting for Affiliate Metrics: Some features like affiliate reporting require manual input, which can be time-consuming.
• Limited Creator Database: Only 200K influencers are registered for direct applications, compared to the full 200M+ available in the broader database.

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Our Insights

HypeAuditor is especially useful if you care deeply about transparency, audience authenticity, and fraud detection. For brands scaling up influencer work and wanting trustworthy data (especially across multiple platforms), its tools tend to justify the investment.

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Bonus Tool: DelightChat

DelightChat is a tool designed specifically for Shopify and D2C brands, offering powerful influencer marketing capabilities. Even though DelightChat is not an influencer marketing software entirely, it does help eCommerce companies streamline their communications. 

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Platform Coverage: 

• WhatsApp
• Instagram
• Facebook
• Email

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Standout Features: 

• All-in-One eCommerce Support: Brands get to manage WhatsApp, Instagram, Facebook and email conversations in one inbox, helping teams respond faster to both customers and influencers. 
• Creator Management: Brands can track influencer requests, manage outreach and keep influencer communication organized alongside customer conversations. 
• WhatsApp Marketing Campaigns: Brands get to send personalized broadcast messages, automate abandoned cart reminders and manage product doubts through WhatsApp. 
• Shopify Integration: DelightChat seamlessly integrates with Shopify to sync customer and order data. This provides full visibility on which influencer-driven conversations convert into sales. 
• Collaboration Tools: Brands can assign tickets, add internal notes and streamline workflows for teams managing both influencer partnerships and customer support. 

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Pricing: DelightChat offers different plans and options. 

• Start Up Plan:  Starts at $49/month. Supports up to 1,000 tickets a month.
• Scale Plan: Starts at $99/month. Supports up to 2,000 tickets a month.
• Growth Plan: Starts at $299/month. Supports up to 6,000 tickets a month.

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Pros: 

• Affordable Pricing: Entry plans start at $49 a month, making it an accessible platform. 
• Combined Management: the platform lets you handle influencer communication and customer support in the same place. 
• Shopify & WhatsApp Integration: DelightChat is perfect for D2C and international brands where WhatsApp and Shopify play a key role. 

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Cons: 

• Limited Discovery Tools: The platform does not offer a large searchable influencer database. 
• Best for Direct Outreach: Works better for brands already attracting influencer requests rather than running global discovery campaigns. 
• Simler Analytics: The platform lacks the advanced campaign tracking features of some other enterprise-level tools. 

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Our Insights

DelightChat is ideal for Shopify and D2C brands that rely heavily on WhatsApp and direct influencer collaborations. If your team wants a tool that combines customer communication with influencer management, DelightChat is a cost-effective, practical choice.

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Final Thoughts

Influencer marketing has become one of the most common marketing strategies among brands all over the world. There’s something about the authenticity that creators manage to achieve within their messages that makes every action stronger. 

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Given the importance of being authentic, brands should not partner with anyone, based only on number of followers or engagement rates. Brands must seek to find the perfect influencers to be the speakers of their brand style, tone and values. Here’s when influencer marketing software comes into place as tools to help brands navigate the huge amount of creators out there. 

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So no matter if you are a small, medium or big brand wanting to partner up with influencers, choosing a platform such as Influencer Hero, DelightChat, Aspire or Modash can truly help you succeed. There’s no right software for everyone. It’s just like with influencers, you need to figure out your goals and then go find the best match for you and your brand.

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