Item and variation choice: Categorize items into different feeds by choosing assortments. Charged uniquely for the items included. Variations consideration are free.
Multi language/cash takes care of: Create multi-money and multilingual feeds. Backing various TLDs (high level areas) of internationalized Shopify stores.
Google, Facebook and Bing Ads: Support record channels for Google Shopping, Bing, Facebook Ads and custom channels for other people. Backing Content API takes care of for Google Shopping.