Web Analytics 2.0

Web Analytics 2.0

Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Omnichannel Helpdesk + WhatsApp Marketing Software
Try DelightChat, the omnichannel helpdesk that helps you manage WhatsApp, Instagram, FB, Emails & Live Chat from one dashboard.

We also offer WhatsApp Marketing features such as broadcasts, abandoned cart recovery and more using the Official API. Free Green Tick application to Meta.
Related Ecommerce Books
Originals: How Non-Conformitsts Move the World
Originals: How Non-Conformitsts Move the World

Originals at its core is a book about how to champion new ideas and fight groupthink. Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt using studies and stories spanning business, politics, sports, and entertainment.

Delivering Happiness
Delivering Happiness

Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.

Contagious: Why Things Catch On
Contagious: Why Things Catch On

Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.

Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion

Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.

All Marketers Are Liars
All Marketers Are Liars

Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.

The Mom Test
The Mom Test

Rob Fitzpatrick has written the most essential book on validating your business ideas correctly and in a way that is practical and will save you time, money, and heartbreak. It's a short book that basically says that you shouldn't ask anyone if your business is a good idea, because it's a bad question and everyone is bound to lie in varying degrees. It's not their responsibility to tell you the truth, but yours to extract it correctly. And this book can teach you how.