WhatsApp Marketing is a sensitive channel. When done right, your customers will reward you with positive reviews and sales. However, certain customers don't necessarily want to hear from you, whatever the reason may be.
In such cases, customers typically end up reporting or blocking your number. A better way is for brands to proactively include a sentence at the end of their promotional WhatsApp broadcasts. Something like this:
To opt-out, reply STOP.
Not only does this inform your customer that you respect their wishes, but this also potentially leads the customer to opt-out instead of blocking or reporting you, which could have negative implications on your WhatsApp API number.
DelightChat can automatically read the response to a WhatsApp Marketing message and opt-out the customer.
Here's how you can set it up using the Automation Rules feature, in just one minute:
If you prefer a text + images guide, read on.
Automatically opt-out customers from WhatsApp Marketing
Here is the exact configuration in Automation Rules:
WHEN
- Select the WhatsApp support channel
- Select both options - New ticket created, New message in ticket
IF
(All) of the below conditions match.
- Message body > Contains any of > (words that your customers will use to opt-out, such as "STOP")
- 1st reply to an automation/broadcast
You can optionally also include "Name of automation/broadcast" > Contains any of > and specify the exact name of the marketing automation or broadcast for which the opt-out rule should trigger.
THEN
- Optout
That's it! You are fully setup.
