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Best Shopify Marketing Automation Apps in 2021

You’re a busy entrepreneur running your ecommerce business, and researching the best marketing automation apps you can use to optimize your Shopify store is time-consuming. So, we took the liberty of doing this legwork for you. 

These apps can help you create solid automation strategies to segment customers and provide the best value to your audience.

By looking at the app store rating, the number of reviews, the app’s top features, and other subjective parameters, we have curated the best marketing automation apps. We hope this will help you in your research to pick the best app for your store.

Looking for the best marketing automation apps to grow your Shopify store? Here are the 12 best marketing automation apps you should use, free or paid, based on hundreds of recommendations.
Omnisend Email Marketing

Omnisend Email Marketing

by
Omnisend
No reviews
4.7
(
3745
)
Free to install
Key features of the app:
Shift sales on autopilot: Retrieve discarded carts, reactivate missed customers and connect them with text, sms and Drive during their customer path.

Start in minutes: Maximize revenue, not the single-click Shopify integration burden, email templates, pre-built automations. Simple mailchimp migration.

Combine sms email: Connect sms & mms only next to your addresses. Push higher email + sms transfers, and have a good user experience.
Klaviyo: Email Marketing

Klaviyo: Email Marketing

by
Klaviyo
No reviews
4.3
(
1077
)
Free to install
Key features of the app:
Recapture missed sales: Sell more, like discarded cart and winback emails, with pre-built email flows. Custom flows are generated using practically every source.

Remove the clutter: Merge Shopify data and other leading applications to segment your crowd, and deliver super-targeted, tailored email promotions.

Make smart decisions: See more than just tapping and loading. Klaviyo places the front and middle of the numbers, so you can calculate what really counts - sales.
Tidio Live Chat

Tidio Live Chat

by
Tidio Ltd
No reviews
4.7
(
999
)
Free
Key features of the app:

Tidio is a great customer service tool to help ecommerce companies have better conversations with their customers. You can use Tidio to connect with your customers and solve their queries in a timely and efficient manner. It’s equipped with the features to help your agents manage customer support better.

Pros:

  • Tidio enables you & your team to monitor conversations from live chat, messenger, and emails from one screen.
  • Tidio’s live chat allows you to connect with visitors in real-time through customizable widgets.
  • You can also automate the most frequently asked questions by your customers helping your agents save time.
  • Tidio has integrations with most top business software that you’ll be using in your daily workflow. 

Cons:

  • Tidio is not a tool keeping ONLY ecommerce store owners in mind. This means your specific set of requirements can’t be met by using this tool.
  • You can’t manage customer conversations from Whatsapp, Instagram, and Twitter using Tidio. 
  • You can’t view messages from multiple properties on one Tidio tab, this could be extremely inconvenient if you’re managing multiple ecommerce stores. 
  • Tidio’s ‘Communicator plan’ starts from $18/month but with an additional fee required for every additional user, this could work out to be quite expensive.
AC Email Marketing Automation

AC Email Marketing Automation

by
ActiveCampaign
No reviews
4.7
(
144
)
Starts at $15/month
Key features of the app:
Acquire additional clients: Set up welcoming emails and automated workflows for high-quality content technology and advertising to meet more prospective customers.

Re-engaging shoppers: Use upselling and cross-selling automations to shoppers after they buy. Request a check, sell a discount or advise of an lost vehicle.

Increase average order value: Create relationships and brand loyalty by delivering specific and timely updates to consumers about the items they want.
CM Commerce Email Marketing

CM Commerce Email Marketing

by
Campaign Monitor
No reviews
4.6
(
1027
)
Free to install
Key features of the app:
Send automatic emails: Efficient segmentation to deliver emails to your client at the right time and turn any initiative and response into a real connection.

Smart email marketing tools.

Collect and exploit feedback: Create confidence by gathering and sharing ratings and photographs for your brand, then instantly incorporate favorable reviews into your email campaigns.
Carts Guru Automated Marketing

Carts Guru Automated Marketing

by
Carts Guru
No reviews
4.6
(
104
)
Free to install
Key features of the app:
Convert new clients: Combine SMS showcasing, email advertising, and FBM promoting to discover clients where they react best and increment procurement ROI and sales.

Recover lost deals: Automate deserted truck missions and client win-back missions to recover lost guests and increment conversions.

Increase client maintenance: Send customized messages and focused on missions to fabricate brand unwaveringness and secure long haul web based business development.
Consistent Cart ‑ Abandon Cart

Consistent Cart ‑ Abandon Cart

by
CartKit
No reviews
4.8
(
3430
)
Free to install
Key features of the app:
Recover Abandoned Carts: Get ready for baked-in marketing technology to save too much time & give up on a size cart recovery. You can track and process carts, as well.

Instant Marketing Automations: Meet consumers and increase revenue with Email, sms & Push alerts that are 100% automatic and customisable. Placed on auto-pilot ads.

Grow Subscribers & Conversions: Your Subscribers list is the bread and butter of Your store. Easily build a Subscribers list using dozens of growth tools and integrations.
Springbot Marketing Automation

Springbot Marketing Automation

by
Springbot
No reviews
4
(
93
)
Free
Key features of the app:
Email and Automation: Connect with clients with email showcasing, and influence mechanized triggers to send the perfect messages at the perfect time.

Ad Retargeting with AdRoll: Re-draw in webpage guests and spotlight your promoting endeavors on the crowds well on the way to change over through web or social advertisement retargeting.

Campaign Services: Data-driven bits of knowledge and proposals to enable you to figure out what showcasing activities to take straightaway.
Postscript SMS Marketing

Postscript SMS Marketing

by
Postscript
No reviews
5
(
849
)
Free to install
Key features of the app:
Create Your sms Subscriber List: Easily assemble a tcpa-compliant text message marketing Subscriber list using pop-ups, landing pages, email opt-ins, connections, and more.

Automate your text marketing: Use tailored sms marketing strategies to push traffic & purchases and cause automations such as welcome collection, abandoned carts and more.

Build sms campaigns for engagement: Tag using data from your store in shopify. Use for engagement videos, frames, & gifs. Then converse immediately through exchanges with a 1: 1 text message.
LeftBrain

LeftBrain

by
LeftBrain Technology LTD
No reviews
4.9
(
33
)
Starts at $10/month
Key features of the app:
Super Automation: Install and start inside 3 hours. Arrangement done by LeftBrain staff. Requires no association once it is arrangement. Set it and it just works.

Personalized Recommendations: LeftBrain naturally sends "customized" item proposals to your clients so every client ONLY gets pertinent emails.

Mass Emailing w/Segmentation: Target clients with definite division choices.
AWeber Email by Combidesk

AWeber Email by Combidesk

by
Combidesk
No reviews
4.6
(
44
)
Starts at $5/month
Key features of the app:
Email Newsletters: Automatically make messages from your freshest blog posts.

Drag and Drop Editor: Choose from more than 700 versatile responsive email templates.

Email Automation: Easily make mechanized email groupings with our intuitive supervisor.
PostPilot Postcard Marketing

PostPilot Postcard Marketing

by
PostPilot
No reviews
5
(
11
)
Free to install
Key features of the app:
Lift income and faithfulness: Increase deals and lifetime esteem via naturally sending focused on offers to new and existing clients dependent on their particular behavior.

Easily make staggering plans: Use our drag and drop supervisor or transfer your own pictures to make postcards in a snap. Naturally add customized messages to customers.

Track results and ROI quickly: Integrated detailing implies you promptly perceive how much cash you're making on each postcard promoting effort and where to streamline.

We know that choosing the right app can be daunting. These are the best apps we found during our research, and we honestly hope one of them is the right one for your store.

If you think there's an excellent app worthy of this list, drop an email to our team at marketing@delight(dot)chat. Until then, happy growing!

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Try DelightChat, the omnichannel helpdesk that lets you manage support across channels from one screen while helping you save 10+ hours every week through automations.