Today businesses are looking for ways to make superior brand connections with customers. What better way to do this than with the most popular instant messaging platform of our times—WhatsApp? The WhatsApp Business Platform is the one-stop shop for all your communication needs. With it, you can have real-time conversations with customers, send timely alerts and updates to them and take your customer experience game to a whole new level.
With WhatsApp Business API you can send automated bulk messages that reach thousands of customers in just a few clicks and share important notifications, alerts, festive offers, coupons, and much more.
One of the best times to get in touch with customers is during festivals when you can encourage customers to connect with your brand through discounts, offers, sales, gift cards, free shipping, and much more. In this post, we take a look at how you can use WhatsApp template messages to engage with customers on the occasion of Diwali. But before that, let us take a quick look at what this festival is all about.
What is Diwali?
Diwali or Dipavali is a festival of lights and is one of the major festivals of India celebrated by Hindus, Jains, Sikhs, and some Buddhists. Diwali is derived from the Sanskrit word Dipavali which means “row of light”.
The festival symbolizes the triumph of light over darkness. During Diwali people adorn their homes with diyas, and rangolis and keep the doors and windows open with the hope that goddess Lakshmi will visit and bless them with wealth and prosperity. Diwali is also a time for visiting friends and family, buying new clothes, exchanging gifts, and bursting firecrackers (although this display is not encouraged to curb noise pollution).
