Best Shopify Email Marketing Apps in 2021

You’re a busy entrepreneur running your ecommerce business,  and researching the best Email Marketing apps you can use to optimize your Shopify store is time-consuming. So, we took the liberty of doing this legwork for you. 

These apps can help you easily personalize and automate all your email marketing campaigns to engage and delight your customers.

By looking at the app store rating, the number of reviews, the app’s top features, and other subjective parameters, we have curated the best Email Marketing apps. We hope this will help you in your research to pick the best app for your store.

Looking for the best Shopify apps to grow your store? Here are 25 best email marketing apps you should use, free or paid, based on hundreds of recommendations.
AVADA Abandoned Cart Recovery

AVADA Abandoned Cart Recovery

by
AVADA Commerce
No reviews
5
(
20
)
Free
Key features of the app:

Recovering missed revenue quickly with AVADA: Alert shoppers to restore purchases after leaving their carts. Using premade email series to successfully connect and attract consumers.

Creating emails in minutes: Ready-to-use email models save administrators a lot of time and effort. No talent coding or modeling required, just drag and drop all!.

Simple to gather leads: Reveal exist-intended Popups or thrilling win spin. Easily gather emails from tourists and turn them with enticing deals to buy.

Privy ‑ Pop Ups, Email, & SMS

Privy ‑ Pop Ups, Email, & SMS

by
Privy
No reviews
4.6
(
24387
)
Free to install
Key features of the app:
Grow List with Email Pop Ups: Create lovely popups with easy-to-use targeting & prompts to get people to join the list. Contacts to Mailchimp & klaviyo auto-sync.

Offer More w/cart Savers + fsb: Send automatic dropped Cart emails + knock out popups to bring More purchases back. Free shipping bar to add value to the regular order.

Marketing by Email & sms: Push sales w/ Email updates & automatic communications & messages. Automate follow-up requests, drop-out vans, autoresponder & notes of welcome.
Klaviyo: Email Marketing

Klaviyo: Email Marketing

by
Klaviyo
No reviews
4.3
(
1077
)
Free to install
Key features of the app:
Recapture missed sales: Sell more, like discarded cart and winback emails, with pre-built email flows. Custom flows are generated using practically every source.

Remove the clutter: Merge Shopify data and other leading applications to segment your crowd, and deliver super-targeted, tailored email promotions.

Make smart decisions: See more than just tapping and loading. Klaviyo places the front and middle of the numbers, so you can calculate what really counts - sales.
Jilt email marketing

Jilt email marketing

by
Jilt
No reviews
4.7
(
663
)
Free
Key features of the app:

Automate your email marketing with Jilt: Expand your email sales to retrieve discarded carts, invite new clients, submit a product review, or custom automation.

Simple email setup and design: With our basic setup and easy-to-use visual email template, build and start your first campaign in minutes. Not even a producer!.

Analyze the results: Go beyond opening and clicking with comprehensive campaign performance & participation metrics, such as rate of conversion of orders and sales received by email.

OrderlyEmails

OrderlyEmails

by
FORSBERG+two ApS
No reviews
4.9
(
532
)
Free to install
Key features of the app:
Designer email templates: Update your Shopify templates to sell more, and better complement your name. Beautiful e-mail designs, requiring little concept experience.

Including upsells and coupons: Instantly create further revenue by adding product reviews, promotions, upsells and social media through your email alerts.

No fees for subscriptions!: Create, convert, and validate your email templates, then make a one-time order. 30 provided email templates for each order.
Spently Email Templates

Spently Email Templates

by
Spently
No reviews
4.9
(
487
)
Free to install
Key features of the app:
Leverage Shopify Notifications: Improve sales with your most-opened emails, such as order confirmations, delivery alerts & abandoned carts, personalized to suit your shop style.

Push Repeat shopping: Millions in revenue generated by smart product reviews, innovative discounts & referrals for retailers. No signups expected by email.

World-class Customer service: Reliable support from proven specialists in ecommerce marketing. Dedicated team based in canada to consumer satisfaction.
Seguno: Email Marketing

Seguno: Email Marketing

by
Seguno
No reviews
4.8
(
613
)
Free
Key features of the app:
Feel at home inside Shopify: All the email Marketing is right inside shopify, finally. Natively combined with the server, smartphone app, and advertisement portion of Shopify.

Saving time with automation: Advanced technologies makes things easy. Even fits for kit!.

Using exclusive codes: Special coupon codes tailor your ads more, and help secure your earnings. Any email can have a special code in it.
Marsello

Marsello

by
Marsello
No reviews
4.5
(
303
)
Free to install
Key features of the app:

Urge Customers to Shop: Everything you have to catch coming up and online guests' subtleties, rouse them to shop, and afterward bring them back again and again.

Sell More with Automation: Deliver focused on and convenient showcasing that gets clients shopping once more. Drive deals with SMS, email and item recommendations.

Increase Sales and ROI with Marsello: Watch your recurrent buy rate, client go through and ROI develop with results you can trust, precisely followed by means of your Shopify combination.

SmartrMail Email Marketing

SmartrMail Email Marketing

by
SmartrMail
No reviews
4.8
(
313
)
Free
Key features of the app:
Sales and interaction boost: Increase sales with hyper-personalized emails focused on previous transactions, including online follow-up requests, discarded carts and email thanks.

Saving time to create emails: In one click Add items to your email newsletters with a free email template automatically created from the theme of your shop.

Get help from world class: No need to be a marketing specialist. Being on smartrmail is like getting an email expert on your squad who will Get you to submit in No time.
Smart Email Marketing

Smart Email Marketing

by
Coherent Path Inc.
No reviews
4.4
(
170
)
Starts at $24/month
Key features of the app:
Simple Email and Newsletters: Send savvy messages to get your clients purchasing! Truck recuperation, desert truck, welcome email, request development, email arrangement and more!.

Smart Content and Timing: Easily make messages with shrewd item proposals to expand deals. Send messages, best case scenario, time for opens and deals dependent on data.

Simple Setup and 5-Star Support: Easily make your own delightful messages with Rare.io! Our group is here to help kick you off and improve your email promoting efforts.
Springbot Marketing Automation

Springbot Marketing Automation

by
Springbot
No reviews
4
(
93
)
Free
Key features of the app:
Email and Automation: Connect with clients with email showcasing, and influence mechanized triggers to send the perfect messages at the perfect time.

Ad Retargeting with AdRoll: Re-draw in webpage guests and spotlight your promoting endeavors on the crowds well on the way to change over through web or social advertisement retargeting.

Campaign Services: Data-driven bits of knowledge and proposals to enable you to figure out what showcasing activities to take straightaway.
MailerLite Email Marketing

MailerLite Email Marketing

by
MailerLite
No reviews
3.2
(
67
)
Free
Key features of the app:
Information sync and deals following: Sync client information and buy history from Shopify to MailerLite, and track new deals income produced from your MailerLite campaigns.

Subscribe pop-ups: Grow your endorser list with custom pop-ups that urge guests to pursue your bulletins and promotions.

Automation triggers: Build more grounded connections and empower rehash business by sending clients exceptionally applicable messages set off by their ongoing buys.
Remarkety ‑ Email, SMS, Social

Remarkety ‑ Email, SMS, Social

by
Remarkety
No reviews
4.6
(
49
)
Starts at $25/month
Key features of the app:
Make Marketing Personal: Increase client LTV by sending computerized, completely customized promoting messages and SMS with item proposals and coupons.

Get Started in Minutes: Use our pre-assembled missions and formats to promptly begin recuperating trucks, reactivating torpid clients, and more.

Advanced Segmentations: Increase commitment and ROI by portioning your clients dependent on action and shopping conduct. Sync your portions with FB and Instagram!.
AWeber Email by Combidesk

AWeber Email by Combidesk

by
Combidesk
No reviews
4.6
(
44
)
Starts at $5/month
Key features of the app:
Email Newsletters: Automatically make messages from your freshest blog posts.

Drag and Drop Editor: Choose from more than 700 versatile responsive email templates.

Email Automation: Easily make mechanized email groupings with our intuitive supervisor.
Sendtinel

Sendtinel

by
90 Miles Agency
No reviews
5
(
3
)
Free
Key features of the app:
Discount and rollbacks in a matter of moments: Visitors can set a refund or rollbacks cautions and get a moment email warning when their item is refunded or back to stock.

Real-time email crusades buil: Our next to each other continuous email crusade manufacturer, permits you to make a stunning email mission and review it at a similar time.

Smart store gadgets: Manageable gadgets for general memberships and per items alarms, determinations your guests experience.
Kevy eCommerce Marketing

Kevy eCommerce Marketing

by
Kevy
No reviews
5
(
3
)
Starts at $250/month
Key features of the app:
Delightful, Effective Emails: Send lovely, viable messages that can be A/B tested.

Personalized Popups: Create customized popups that are one of a kind to each shopper.

Behavior-based Triggers: Send conduct based triggers to connect with and draw in customers continuously.
Triggered Emails by Swym

Triggered Emails by Swym

by
Swym Corporation
No reviews
5
(
2
)
Starts at $19.99/month
Key features of the app:
Catch: Capture client shopping ventures continuously and draw in them with logically applicable messaging.

Engage: Bring clients back to your Shopify store with customized messages and assist them with getting where they left off.

Delight: Increase deals with computerized Browse and Cart deserting messages enhanced with the most recent item refreshes.
Hive.co: Email Marketing

Hive.co: Email Marketing

by
Hive
No reviews
(
)
Starts at $79/month
Key features of the app:
Send more brilliant email: Send applicable email missions to the correct clients. Section by commitment, socioeconomics, buy history, and perusing behavior.

Easy robotizations: With basic set-up for surrendered truck, peruse deserting, and winback email ventures, Hive designs the essentials for you.

Segmentation made basic: Segment by buy history, commitment, and socioeconomics, making it simple to compose your rundown, any way you need, without expanded expenses.
Omnisend Email Marketing

Omnisend Email Marketing

by
Omnisend
No reviews
4.7
(
3745
)
Free to install
Key features of the app:
Shift sales on autopilot: Retrieve discarded carts, reactivate missed customers and connect them with text, sms and Drive during their customer path.

Start in minutes: Maximize revenue, not the single-click Shopify integration burden, email templates, pre-built automations. Simple mailchimp migration.

Combine sms email: Connect sms & mms only next to your addresses. Push higher email + sms transfers, and have a good user experience.
AC Email Marketing Automation

AC Email Marketing Automation

by
ActiveCampaign
No reviews
4.7
(
144
)
Starts at $15/month
Key features of the app:
Acquire additional clients: Set up welcoming emails and automated workflows for high-quality content technology and advertising to meet more prospective customers.

Re-engaging shoppers: Use upselling and cross-selling automations to shoppers after they buy. Request a check, sell a discount or advise of an lost vehicle.

Increase average order value: Create relationships and brand loyalty by delivering specific and timely updates to consumers about the items they want.
Shopify Email

Shopify Email

by
Shopify
No reviews
4
(
303
)
Free to install
Key features of the app:
Choose from ready-made designs: Save time from your shop with models that instantly pull your branding, product photos, reviews, prices and urls.

Creating, distributing and monitoring campaigns directly inside shopifyâĢĶthe same place you trust to run and expand your business.

Send from your domain: Create brand awareness, starting with the inbox, at any consumer touchpoint.
CM Commerce Email Marketing

CM Commerce Email Marketing

by
Campaign Monitor
No reviews
4.6
(
1027
)
Free to install
Key features of the app:
Send automatic emails: Efficient segmentation to deliver emails to your client at the right time and turn any initiative and response into a real connection.

Smart email marketing tools.

Collect and exploit feedback: Create confidence by gathering and sharing ratings and photographs for your brand, then instantly incorporate favorable reviews into your email campaigns.
Machine Labs ‑ Email Marketing

Machine Labs ‑ Email Marketing

by
Machine Labs
No reviews
5
(
13
)
Free to install
Key features of the app:
Promoting Just Got Simple: Pulling information from Shopify in a single tick, track all your advertising efforts in a single spot and start easily understanding your customers.

Automate and Boost Your Sales: Leave the information investigation and email division to us. We make it simple to draw in clients with pre-made email streams to make them purchase again.

Stand Out From The Noise: Make your message fly with our simplified email editorial manager, highlighting a library of 500,000+ eminence free pictures, GIFs, picture channels and more.
dotdigital Email Marketing

dotdigital Email Marketing

by
dotdigital
No reviews
4.9
(
14
)
Free to install
Key features of the app:
Advertising computerization: Manage the entire client venture from one stage. Mechanize and customize at scale, utilizing email showcasing, SMS, social, visit and more.

Ecommerce authorities: Improve ROI with noteworthy business insight. Our serious scope of web based business instruments implies you'll never miss another conversion.

Grow your online store: Scale and develop in accordance with your business. dotdigital's transformative tech encourages you increment AOV, lifetime worth, income and advertising ROI.
Thank You Email Marketing Tool

Thank You Email Marketing Tool

by
Autoketing
No reviews
4.5
(
146
)
Free
Key features of the app:
Thank you email - Newsletter: Run pop email sales & send automatic emails to your customers through our smart email marketing platform. Most of all Thank you for the note.

Best email marketing: Build successful email marketing programs via email newsletter & cart recovery email to help your shop. Auto campaign email.

Abandoned cart recovery email: Make a positive impression, catch email and alert customers to raise sales through cart recovery email. Give customers emails about rehabilitation.

We know that choosing the right app can be daunting. These are the best apps we found during our research, and we honestly hope one of them is the right one for your store.

If you think there's an excellent app worthy of this list, let us know, and we will look into it. Till then, happy growing!