Item Customization: Offer 'Form Your Own Product' experience: live see of each change from each point. Complex contingent rationale. Display w/3d and video.
Unlimited Custom Options: Unlimited Custom Fields: picture/shading thumbnails, record transfer, text field, qty breakdown, store. Boundless items and stock tracking.
Product Personalization: Personalization highlights. Live review of transferred photographs/work of art/logos and monograms in predefined regions. Qty breakdown. Discount request.