Nation Block/Redirect: Block undesirable traffic from nations you don't serve. On the off chance that you own numerous stores, help change by diverting clients to right nation store.
Collect/Analyze/Block User IPs: Collect individual guests' IPs for Analytics. Check if explicit client IPs are boycotted. Square/divert boycotted spam IP numbers.
Use IPs to follow client conduct: Use gathered individual IPs to break down client conduct on Google Analytics. Square spam IPs on AdWords to bring down ricochet rate and spending wastage.