Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
