RevTap is an eCommerce analytics tool that enables merchants to collate data from their store and their marketing channels onto one dashboard. It then processes to create actionables that can be used for better inventory management, marketing and advertising strategies and business growth.
Some of the powerful features of the analytics tool include customer segments, product segments, marketing performance report, check out analysis and growth report. The actionables can be used to optimize the on-site experience, checkout funnel and to personalize marketing and advertising campaigns for higher conversions. It also offers an audience-sync to let you use customer segments on Facebook and search ads easily for targetted campaigns.
Not sure how data on your products, customers and marketing campaigns can help increase your revenue? You can reach out to the Shopify experts at RevTap for free growth consultation.